Bart Penders

Credibility of Evidence and Affiliation in the Quest for Proper Science

by Bart Penders and Kim Hendrickx

Lorry drivers who regularly visited South and Eastern Europe were struck by the beauty and shapeliness of local women. This observation give rise to the “Edric Original” breast growth pill, filled with hop, the apparent key dietary difference between well-endowed Southern and Eastern European and everyone else (Scholtens, 1997). The full treatment will set you back €540—a bargain.

What is it about this offer that makes us doubt its credibility? Why do we evaluate some claims as more credible than others? Kim Hendrickx is currently finalizing a PhD thesis on the credibility of claims on food products. Bart Penders and Kim Hendrickx give a commented preview of the argument.

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